Why did linx4 decide to cooperate with NSC? Nitrogen Supply Company was the first company in the UK we approached. At linx4, we recognized early on that NSC would be an ideal partner company in the British market since it responded to the Pay-per-Use financing model with forthright innovativeness. It quickly became clear to both companies that a collaboration would be beneficial for both sides and would create a great win-win situation. All further discussions with the management underscored this expectation even more.
Why exactly is NSC a suitable partner for the Pay-per-Use model?
It was soon clear from our initial discussions with managing director Stephen Adeyemi that Nitrogen generators were well suited for the Pay-per-Use financing model, but that many customers were either unaware of this financing tool or had no idea about the expanded opportunities it could open up for companies. Mr. Adeyemi recognized this potential right from the beginning and is, therefore, the perfect partner for us to enter the UK market. The cooperation creates a win-win situation for both companies. Which factors contribute decisively to this situation?
With linx4 Pay-per-Use machine financing, NSC has the opportunity to offer another sales channel for its machines without having to change its business model or its processes. Furthermore, the customer is guaranteed a very high machine disposability through professional maintenance by NSC. In addition, customers appreciate the high degree of flexibility in financing and also the assumption of actual risks by linx4. In this respect, linx4 does not only help the machine users to manage their risk, but also the machine manufacturers to do so.
What is the common vision of Nitrogen Supply Company and linx4?
Together with NSC, our goal is not only to support the UK market with Pay-per-Use financing solutions and Pay-per-Use nitrogen generators, but also to prepare the entire market for this new type of financing and to work together with NSC’s customers—but also with other machine users—to highlight the benefits of Pay-per-Use for their companies and then put this approach into practice. Together, we want to create more awareness of the many advantages that machine users and machine manufacturers can benefit from in the short, medium and long term. Why is linx4 convinced that the joint Pay-per-Use model with Nitrogen Supply Company will be a success?
A lot has happened since our initial contact with NSC, both in the partnership and in the UK market. More and more machine users are becoming aware of Pay-per-Use and are taking a closer look at the subject. As metal and laser cutting companies in particular see a sharp rise in metal procurement costs (and rising gas prices are also an ever-present topic), we can detect here—together with NSC—a strong demand within the nitrogen-as-a-service market in the future. And, of course, we are confident that this will also stimulate interest in Pay-per-Use financed machines or production among other companies in the UK, so that even more advantages can be made accessible in the British market.
Backed by over 15 years of Industrial IoT and 20 years of asset financing expertise, linx4 serves financial institutions and equipment manufacturers (OEM) with a one-stop solution for adopting Pay-per-use financing. linx4’s platform is an Industrial IoT solution that combines secure and trustworthy industry data with financing algorithms, to meet new customer demands for more flexibility without compromising risk-management and scalability.
Linx4: Your one-stop solution for Pay-per-Use financing.
For any information, please contact our Head of Sales - Lara Hubmann.
Head of Sales and Marketing in linx4
Tel.: +43 660 979 111 6
Managing Director of Nitrogen Supply Company
Tel.: +44 (0) 78 075 64 793